Enlisting the services of digital marketers is essential for the success of your business. There are plenty of services you can avail of from these digital marketers. Today you will learn about three necessary services that you must get from a digital marketer to be successful.

Strategy

Everything starts with a good strategy, but many businesses use social media without a plan, which produces zero gains. There are many social media platforms on the market, and all of them serve a particular purpose.

Twitter is mainly used to deliver news of new offerings or sales immediately because the platform only allows short but sweet text content.

Instagram and Pinterest are image-based platforms that allow you to showcase your goods and services through beautiful pictures.

Youtube and Vimeo are your video-sharing platforms where you can market your goods and services in video format.

Yelp is a location-based platform that helps you get discovered by your local community while letting you gather customer reviews.

Facebook is a platform that allows you to do a bit of everything. You can post videos, pictures, and text while also building a community.

Your digital agency must be able to choose a social media platform/s that will aid your business goals. They must then create a marketing strategy based on their chosen platform/s. A good agency will take time to research your audience and what they are searching for online. Your digital agency must present a detailed plan with an editorial calendar and milestones.

Content
Your content provides you with internet currency to engage your audience. Reaching new markets, enticing both old and new customers, and providing value can all be done when you post the right content.
Read on to learn the different types of content.

Blogs

This type of content builds awareness for your brand and will establish your authority in your field by helping your audience solve their problems. It uses informal language, which helps humanize your establishment to help you connect with your potential customers. Using the right keywords also helps your establishment rank higher in your potential customer’s search results.

Landing Page

These are the destinations your potential customers are sent to when they click on the links on your site, social media posts, CTA, and the search engine results. They are designed to increase your conversions by turning visitors into leads by helping you get visitor contact information.

Call To Action
The call to action or CTA is a phrase designed to get your visitors to take immediate action, usually in getting them to purchase items or avail of services. You can also include calls to action in different content for marketing, such as blogs and newsletters.
Some common phrases for calls to action include:
1. Book now
2. Contact us
3. Join today
4. Apply today
5. Learn more
6. Order now
7. Register today

CTAs are often links that will bring your visitors to a page where they can make a purchase or avail of your services.

Whatever CTA you choose, make sure that your intent is clear to your audience so they know what they are clicking. No one wants to be deceived, so make sure that your CTA takes your audience to where they want to go.

Testimonials
A great way to build up your credibility is by getting success stories from your potential patient’s peers, which makes this content invaluable. You can also use these testimonials to find out what your business does right and what parts need improvement. It’s best to include testimonials on the different pages of your site to make sure they are seen.

Link Building
Link Building is the process of getting different websites to link to pages from your own site. Your site needs link building for referral traffic and to increase your authority. Getting backlinks to your site is necessary because the more backlinks you have, the higher the Google algorithms will rank you in the search results. A higher ranking in the search results improves your chances of being found by your customers.

Here are a few tips to get started in Link building:

Reach out

Reach out to people you know who have websites relevant to your business and ask them for in-content links to help you get started.

Build Connections

Get on online forums and start talking to the people you find in them. Give helpful advice and link your blogs to them if it will help your situation. Talking to these people can help you build relationships with those in need of your services to help you make a sale. You can also get the latest news on the industry from these forums to help you keep up.

Write A Blog

You need to earn your backlinks, and one way to do that is with great content. Great content that helps the lives of your potential patients will get linked in various channels. Ensure your content is useful, relevant, and well-structured to help you gain authority. You must continuously add new content regularly to ensure you get those backlinks.

Get Listed in Good Directories

Find a directory that caters to your niche that is attached to trusted sites in your industry because being listed by them makes it easier to get indexed in search engines. Directories help you by letting you post a link to your site and provide useful information for your customers.

In conclusion, digital marketers offer a variety of services to promote your business. You need strategy, content, and link building to start your journey to success. Contacting Smart Works Intl will give you access to all these services and more to help your business grow.

Reach out to us today and learn how Smart Works Intl can help get you more customers!

Your website needs to get clients, but that can be difficult if you aren’t well-known.

Read on to learn some steps you can take for your website to increase the chances of landing a client.

Clear Message

Your website must convey a clear message to your visitors. You must handle your customer’s marketing by providing digital solutions. Your goal is to help your clients hit their marketing and business goals. You need to convey what your digital agency will do for your clients in one sentence because audiences have short attention spans. Dig deep and analyze your mission vision statement by examining your agency’s goal. Come up with a one-liner that will sum up your agency’s goals to convey your message.

You can get the help of a writer if you’re stuck on this step.

Design

You must research UI designs and functionality to create a website that is pleasing to the eye. You can start designing your site by considering these elements such as geometric shapes, readability, color contrast and combinations, and typography and how they will meld together. Your business must have an experienced design expert to make the right aesthetic decisions for your site’s design. Your site’s colors must complement and contrast each other to make it visually appealing and make the text readable. The geometric shapes must also be visually appealing without being too distracting.

Navigation

Visiting your website must be a pleasant experience, or you will not make that sale. In addition to being visually pleasing, your site must also be easy to navigate to get people to hire your agency.

Follow these tips to make navigation easier:

1. Label pages clearly
2. Divide categories clearly
3. Check your search features work
4. Make all navigation buttons clickable links

Make sure your buttons are properly labeled and that they go to the right pages before the site goes live.

Portfolio

Don’t forget to show off your previous works. Your clients would like to see samples of exactly what you can do for them. There are plenty of ways to present your old works on your site. You can try a slideshow reel that shows pictures of your previous works that automatically changes the pics every few seconds. A video that features your best works can also be made to show potential clients what you can offer. Be sure to include the positive effects your works have done for your clients. Including their numbers of new conversions and sales can be a great help in getting you more clients.

Fast Loading Times

Slow web pages can cause your potential customers to lose interest. Do not use too many plug-ins or ads because they can slow down your site. The ideal time for loading pages is 2 seconds any second after that will increase your bounce rate. You can use a WordPress speed optimization service to make your pages load faster when using WordPress. You can also build a website from scratch, which is less likely to run loading problems but require extensive knowledge to create.

Transparency

While customers are there for your services, they also need to know you to establish trust. Your about us page is the autobiographical page of your website. You need to grab their attention and build trust using this page. Do not use generic descriptions for your business and staff entries. Write a concise but informative history of your company including, who the staff is and what they do.

It must be written in the same tone as your business’s culture. Include a small bio of one paragraph for each of your staff or just the management team. The page is meant to give an air of openness and transparency to foster trust with your possible customer.

Multi-Platform Functionality 

Expand your site’s accessibility to reach more people. At least half of your customers will be searching for your practice through their phones. Not all websites you commission are constructed equal. Some of your chosen developers may only build a site that is good for browsers but does not consider mobile devices. A lack of mobile compatibility causes your website to not load properly on mobile devices.

This issue may turn away your potential customers who use their mobile phones for searching. Be sure your programmer builds your site with mobile devices in mind.

SEO

You need content to help solve your customer’s problems and establish trust. Content laced with the proper SEO practices can help your visibility. If you are a car dealership, having a blog for car maintenance can be helpful for your customers. Your content should sprinkle the proper keywords and writing principles to get Google to label it as good content. Once Google judges your content to be helpful and relevant, it will put you at the top of the search results to help customers find your business.

Essentially, find out your customer’s problems to get a keyword that you will use as a topic. Next, write good content that helps your customers with the right keywords to help gain trust and visibility to your customers.

Contact

Please remember that none of the points above matter if your customers cannot reach your business. Be sure to put your contact info at either the header or footer of every page of your site. A contact page and online chat support can make it easier for your customers to reach your business. The easier you make things for your customers, the more likely you are to make a sale.

In conclusion, the items discussed are only a few items your website needs to be successful. Contact Smartworks today to ensure you get a website that will bring your business success at an affordable price.

Contact Smartworks today and get those customers!