Your website needs to get clients, but that can be difficult if you aren’t well-known.

Read on to learn some steps you can take for your website to increase the chances of landing a client.

Clear Message

Your website must convey a clear message to your visitors. You must handle your customer’s marketing by providing digital solutions. Your goal is to help your clients hit their marketing and business goals. You need to convey what your digital agency will do for your clients in one sentence because audiences have short attention spans. Dig deep and analyze your mission vision statement by examining your agency’s goal. Come up with a one-liner that will sum up your agency’s goals to convey your message.

You can get the help of a writer if you’re stuck on this step.

Design

You must research UI designs and functionality to create a website that is pleasing to the eye. You can start designing your site by considering these elements such as geometric shapes, readability, color contrast and combinations, and typography and how they will meld together. Your business must have an experienced design expert to make the right aesthetic decisions for your site’s design. Your site’s colors must complement and contrast each other to make it visually appealing and make the text readable. The geometric shapes must also be visually appealing without being too distracting.

Navigation

Visiting your website must be a pleasant experience, or you will not make that sale. In addition to being visually pleasing, your site must also be easy to navigate to get people to hire your agency.

Follow these tips to make navigation easier:

1. Label pages clearly
2. Divide categories clearly
3. Check your search features work
4. Make all navigation buttons clickable links

Make sure your buttons are properly labeled and that they go to the right pages before the site goes live.

Portfolio

Don’t forget to show off your previous works. Your clients would like to see samples of exactly what you can do for them. There are plenty of ways to present your old works on your site. You can try a slideshow reel that shows pictures of your previous works that automatically changes the pics every few seconds. A video that features your best works can also be made to show potential clients what you can offer. Be sure to include the positive effects your works have done for your clients. Including their numbers of new conversions and sales can be a great help in getting you more clients.

Fast Loading Times

Slow web pages can cause your potential customers to lose interest. Do not use too many plug-ins or ads because they can slow down your site. The ideal time for loading pages is 2 seconds any second after that will increase your bounce rate. You can use a WordPress speed optimization service to make your pages load faster when using WordPress. You can also build a website from scratch, which is less likely to run loading problems but require extensive knowledge to create.

Transparency

While customers are there for your services, they also need to know you to establish trust. Your about us page is the autobiographical page of your website. You need to grab their attention and build trust using this page. Do not use generic descriptions for your business and staff entries. Write a concise but informative history of your company including, who the staff is and what they do.

It must be written in the same tone as your business’s culture. Include a small bio of one paragraph for each of your staff or just the management team. The page is meant to give an air of openness and transparency to foster trust with your possible customer.

Multi-Platform Functionality 

Expand your site’s accessibility to reach more people. At least half of your customers will be searching for your practice through their phones. Not all websites you commission are constructed equal. Some of your chosen developers may only build a site that is good for browsers but does not consider mobile devices. A lack of mobile compatibility causes your website to not load properly on mobile devices.

This issue may turn away your potential customers who use their mobile phones for searching. Be sure your programmer builds your site with mobile devices in mind.

SEO

You need content to help solve your customer’s problems and establish trust. Content laced with the proper SEO practices can help your visibility. If you are a car dealership, having a blog for car maintenance can be helpful for your customers. Your content should sprinkle the proper keywords and writing principles to get Google to label it as good content. Once Google judges your content to be helpful and relevant, it will put you at the top of the search results to help customers find your business.

Essentially, find out your customer’s problems to get a keyword that you will use as a topic. Next, write good content that helps your customers with the right keywords to help gain trust and visibility to your customers.

Contact

Please remember that none of the points above matter if your customers cannot reach your business. Be sure to put your contact info at either the header or footer of every page of your site. A contact page and online chat support can make it easier for your customers to reach your business. The easier you make things for your customers, the more likely you are to make a sale.

In conclusion, the items discussed are only a few items your website needs to be successful. Contact Smartworks today to ensure you get a website that will bring your business success at an affordable price.

Contact Smartworks today and get those customers!

Doctors need SEO because it can help increase their visibility on a local level to give them more patients. SEO can help doctors get more new patients while keeping the old ones for an affordable price. Read on to learn how SEO can help a doctor’s practice generate revenue.

What SEO Can Do?

SEO increases your chances of getting the number one spot in your patient’s search results. You need that number one spot because patients will see you first if you’re at the top of their searches. They are also more likely to visit you because they will see that Google ranks you highest as the best. For example, when a patient searches for a pediatrician in Alabama, SEO can help you appear at the top of the results, increasing your chances of getting that patient.

The true goal of SEO is to get you more new customers and more repeat customers by becoming more visible.

Online Presence
Nearly all of your customers trust Google as the best search engine. Patients will get the impression Google is saying that your practice is the best because it appears over others.

Credibility
One way your website can rank up in the search results of Google is by using the right keywords. Performing keyword research can tell you what patients are concerned about, which allows you an opportunity to help them. The keywords can be made into blog topics that help your patients. For example, people are searching about sore throats, you can then create blogs about treatments for sore throats to help people.
These blogs can help you rank up in the search engine as you use the keywords patients are searching for on the blog. Patients will also see you as an authority on the subject, thanks to your helpful advice.

Spend Less For More
The old ways of advertising, such as commercials, flyers, and billboards, can cost you a lot of money. The spending for traditional ads is in the hundreds of thousands to the millions range. Digital marketing is much cheaper but can also be more effective than your traditional marketing techniques. The range of spending you will see for digital marketing is in the hundreds to thousands of dollars only.
These days your patients’ eyes are glued to their screens. Consequently, barely anyone pays attention to traditional ads as a result. SEO can help you get more patients as you rank high in the search engine for a more affordable price.

Targeted Leads
Normally, searching for doctors will yield your patients millions of results. Your patients will then refine their search to only include doctors in their area with the specialty they need. It will be a lot easier for you to compete for patients locally rather than nationwide. SEO can ensure that local searches can show you as the number one practitioner in the area. This will lead to you receiving more traffic from patients who need your specific services. Targeted audiences can lead to more sales and appointments as these are the people that actually need your help.

In conclusion, SEO can increase your visibility, credibility, and leads for a lesser cost. Smart Works International has a team ready to provide all the necessary services for your marketing needs. They can handle your website development, content, and digital marketing to help your practice take off.
Set up an appointment and get in touch with our many services to help your practice take off.

Business app development can make your business even more profitable. At least half of customers search for goods on their phones. 79% of customers shop through apps while at home because of the convenience it offers. You will be missing out on many sales opportunities if you operate without a mobile app.

Here is a list of ways your business can benefit from mobile apps:

Better Communication
Your app can provide a direct line to quickly answer and remedy your customer’s concerns. Being easy to reach while adding quick response times can dramatically decrease the chances of getting bad reviews.

Brand Recognition
An app will have your company logo and branding on your client’s phone. Your brand will always be on display on your client’s phones. Be sure the logo is designed well and make sure the app is user-friendly to attract customers. The steps above can make your clients think of your company fondly every time they check their phones.

It also gives your business a chance to expand your reach using a new platform. The app can get you customers that prefer to use apps for convenience over browsers.

Marketing
Your app can be used to promote your products and services to your customers. Alerting your millions of users can be done in an instant through your app. Since people’s eyes are normally glued to their phones, everyone will see your new promotions to increase your chances of making a sale.

Transactions
The biggest reason you need a mobile app is to offer your customers convenience. Nowadays, your customers want to be able to do everything in the comfort of their rooms. A mobile app can provide convenience by letting them shop on their phones. Your mobile app must allow your customers to view, buy and pay for your products to make your products more accessible.

Tracking their orders is also a necessary function to ensure their delivery arrives promptly and to give them peace of mind. Your mobile apps can make buying from your business easy, and that convenience will convince your customers to make a purchase.

Additional Features
Apps are great for communication, recognition, marketing, and transactions, but they can also accomplish more by adding features. Adding features like a loyalty program and content distribution can help increase your sales, credibility, and recognition.

Here are short explanations for both additional features.

Loyalty Program
Loyalty programs are incentives to get your customers to stay and make a purchase. They can also create communities of satisfied customers that can talk to each other through the creation of forums. These forums can give credibility to your business as people talk about their experiences. You can cut down prices and provide free delivery to incentivize sales from your loyal customers. You must make sure your app is user-friendly and works well before you even think of starting a loyalty program.

Content Distribution
Your mobile app can also share content similar to those seen on social media. For example, you’re selling chili flakes, and you need to drive up interest. One way you can use content to accomplish your goal is to record a cooking video. Shoot a video using your chili flakes to make dishes like sandwiches or stews. Giving your customers ideas by showing them what they can do with your product can increase sales.

Content can also be in text format. You can create great blogs that have images showing recipes that can be made with your product. If you’re a doctor, you can educate your patients on diseases to help care for them. The possibilities for content are endless. It’s up to you which content you’ll use to attract and keep your customers.

In conclusion, mobile apps can give your business better communication, brand recognition, marketing, loyalty program, content distribution, and enable transactions to get you more business. Contact us to build your app and get it launched as soon as possible.

Choosing a web design company in California can be daunting for you because of the many options available. Read on to find a list of steps you can take to ensure you make the right choice.

Analyze Their Site
Review your chosen company’s website by checking its design, user interface, loading times, and pages to see if they are all functioning properly. A great working site is indicative that your chosen company knows what they’re doing.

You must also ascertain if their website works well on mobile devices. These days more than half of internet searches are done through mobile devices. You need a functional site for mobile devices to increase your chances of getting more business.

Check Their Expertise
You need to learn about what you’re buying. Learn the basics of website programming and architecture to make better purchasing decisions. Each programming language or architecture has its own pros and cons. You need to choose one that will work for your needs.

Getting help is also an option if you lack time. Find a web developer you can trust to pick out a website structure and programming language. The developer can assist you in making the right choices for your website. You need someone on your team who can ask the right technical questions for your website.

Communication
Your chosen company needs to have open lines of communication to let you check the project’s progress. Easy communication allows you to check the project’s progress and have changes made when necessary.

Ask these questions to learn how well the company communicates:
How fast are your response times?
Who will answer your concerns, feedback, and questions?
How will you communicate with the team, and how often are they available?

You need to keep an open line of communication to ensure you get what you want on time. The company must also reach out to you regularly when milestones are met to check for possible changes.

Due Diligence
Due diligence is necessary to assess if your chosen company is suitable. There are a couple of ways to check a company’s reputation.

Here is a list of checks you can try to check your chosen company’s reputation:
1. Ask to see their portfolio to ascertain whether they are the right fit.
2. Contact other people who have done business with them to check their efficacy.
3. Check review websites to see your chosen company’s standing with the community.

You are ultimately responsible for choosing a web design company that will make your vision a reality. This is not a choice to be taken lightly, so please be patient and do your due diligence.

Support
Continued support is important after your site is done because once it goes live, you will find parts you want to change. Make sure they stay on because if they don’t, you’ll have to find new web developers and may run into a gamut of problems. Good developers will offer continued support to ensure you are satisfied.

The company you choose should also offer other services such as content writing and digital marketing to help your site. It’s best to have these tasks done by one agency for a cohesive approach that eliminates possible errors while giving you some bargaining power when it comes to total costs.

In conclusion, analyzing the company’s site, checking their expertise and communication, doing your due diligence, and checking their support services can tell you if your chosen company is a great fit. Smartworks has made plenty of sites and can make your vision a reality while operating at a price you can afford.

Contact Smartworks today and see the possibilities for your site made with a price you can afford.

Web development can benefit your business in so many ways at a minimal cost. Expanding your reach, showcasing your wares, and automating services are just some of the benefits you can get from a website.

Read on to learn the benefits of a website and why we should be the ones to build it.

Attract New Customers

You cannot be complacent because you’re happy with your current customer base. As you know, customer turnover is a regular threat to any business. You need a constant stream of new customers to keep your business successful. A well-designed website can help you get more customers by helping them find your business.

The website will make you visible on search engines, which helps you be seen. Creating a website with the right features, visuals, and content can raise your website’s ranking in the search results. Being at the top of the search results will increase your chances of getting customers.

Show What You Got

A picture is worth a thousand words is a saying that you should take to heart. Depending on your business, high-resolution pictures can make or break your website. If you’re selling an experience, whether it’s a resort or restaurant, showing what your customers are in for when they visit your establishment can be a game-changer.

Publishing very important product and services info on your website can be a great benefit to your business. For example, you can show that your establishment is wheelchair accessible. Another tip would be to show your menu for vegetarians or for those who like high-protein meals. A website can help you organize your company’s strengths to ensure you attract the right kind of customers.

Easy Contact

Websites can make contacting your establishment easier. You can create a contact form that gives you the client’s contact info and their concern to be reachable 24/7. This kind of function can ensure you never miss out on business. Phone numbers and addresses can also be placed on the header or footer of every page to help customers find your establishment. Finally, you can integrate an image of your location from Google maps to make your establishment easier to find.

Being easy to reach can make all the difference in your sales.

Convenience

Customers want convenience, and whoever makes it easier on them will likely get their money. Websites can also handle business processes such as payments, booking, and delivery. All of these quality-of-life improvements for your site can increase your chances of making a sale.

Affordable

Websites can cost you anywhere from a few hundred dollars to a few thousand, depending on what features you want. They are far more affordable than traditional ads that can cost millions of dollars. Site maintenance can cost you a measly $74 a year, while the potential returns can easily surpass ten times the maintenance cost. You have no reason not to invest in a website.

How We Can Help

Here is a list of ways our team can help your site construction:

1. We will design your site with the right images and features to appeal to your customers.
2. Our SEO team optimizes your content and pages to put you at the top of search results.
3. We will organize your products to help customers find what they are looking for easily.
4. Our web developers will make contact easier using contact forms and posting your info.
5. We can create a secure means of transaction on your site to make payments easier.
6. Our maintenance fees are not high, and we can also handle all your updates.

In conclusion, building a website can attract more customers, provide an easy way to show your wares, make contact easy, provide convenience all at an affordable price. Contact us today and see the possibilities of what website you can have that will take your business to the next level!