Choosing a web design company in California can be daunting for you because of the many options available. Read on to find a list of steps you can take to ensure you make the right choice.

Analyze Their Site
Review your chosen company’s website by checking its design, user interface, loading times, and pages to see if they are all functioning properly. A great working site is indicative that your chosen company knows what they’re doing.

You must also ascertain if their website works well on mobile devices. These days more than half of internet searches are done through mobile devices. You need a functional site for mobile devices to increase your chances of getting more business.

Check Their Expertise
You need to learn about what you’re buying. Learn the basics of website programming and architecture to make better purchasing decisions. Each programming language or architecture has its own pros and cons. You need to choose one that will work for your needs.

Getting help is also an option if you lack time. Find a web developer you can trust to pick out a website structure and programming language. The developer can assist you in making the right choices for your website. You need someone on your team who can ask the right technical questions for your website.

Communication
Your chosen company needs to have open lines of communication to let you check the project’s progress. Easy communication allows you to check the project’s progress and have changes made when necessary.

Ask these questions to learn how well the company communicates:
How fast are your response times?
Who will answer your concerns, feedback, and questions?
How will you communicate with the team, and how often are they available?

You need to keep an open line of communication to ensure you get what you want on time. The company must also reach out to you regularly when milestones are met to check for possible changes.

Due Diligence
Due diligence is necessary to assess if your chosen company is suitable. There are a couple of ways to check a company’s reputation.

Here is a list of checks you can try to check your chosen company’s reputation:
1. Ask to see their portfolio to ascertain whether they are the right fit.
2. Contact other people who have done business with them to check their efficacy.
3. Check review websites to see your chosen company’s standing with the community.

You are ultimately responsible for choosing a web design company that will make your vision a reality. This is not a choice to be taken lightly, so please be patient and do your due diligence.

Support
Continued support is important after your site is done because once it goes live, you will find parts you want to change. Make sure they stay on because if they don’t, you’ll have to find new web developers and may run into a gamut of problems. Good developers will offer continued support to ensure you are satisfied.

The company you choose should also offer other services such as content writing and digital marketing to help your site. It’s best to have these tasks done by one agency for a cohesive approach that eliminates possible errors while giving you some bargaining power when it comes to total costs.

In conclusion, analyzing the company’s site, checking their expertise and communication, doing your due diligence, and checking their support services can tell you if your chosen company is a great fit. Smartworks has made plenty of sites and can make your vision a reality while operating at a price you can afford.

Contact Smartworks today and see the possibilities for your site made with a price you can afford.

Web development can benefit your business in so many ways at a minimal cost. Expanding your reach, showcasing your wares, and automating services are just some of the benefits you can get from a website.

Read on to learn the benefits of a website and why we should be the ones to build it.

Attract New Customers

You cannot be complacent because you’re happy with your current customer base. As you know, customer turnover is a regular threat to any business. You need a constant stream of new customers to keep your business successful. A well-designed website can help you get more customers by helping them find your business.

The website will make you visible on search engines, which helps you be seen. Creating a website with the right features, visuals, and content can raise your website’s ranking in the search results. Being at the top of the search results will increase your chances of getting customers.

Show What You Got

A picture is worth a thousand words is a saying that you should take to heart. Depending on your business, high-resolution pictures can make or break your website. If you’re selling an experience, whether it’s a resort or restaurant, showing what your customers are in for when they visit your establishment can be a game-changer.

Publishing very important product and services info on your website can be a great benefit to your business. For example, you can show that your establishment is wheelchair accessible. Another tip would be to show your menu for vegetarians or for those who like high-protein meals. A website can help you organize your company’s strengths to ensure you attract the right kind of customers.

Easy Contact

Websites can make contacting your establishment easier. You can create a contact form that gives you the client’s contact info and their concern to be reachable 24/7. This kind of function can ensure you never miss out on business. Phone numbers and addresses can also be placed on the header or footer of every page to help customers find your establishment. Finally, you can integrate an image of your location from Google maps to make your establishment easier to find.

Being easy to reach can make all the difference in your sales.

Convenience

Customers want convenience, and whoever makes it easier on them will likely get their money. Websites can also handle business processes such as payments, booking, and delivery. All of these quality-of-life improvements for your site can increase your chances of making a sale.

Affordable

Websites can cost you anywhere from a few hundred dollars to a few thousand, depending on what features you want. They are far more affordable than traditional ads that can cost millions of dollars. Site maintenance can cost you a measly $74 a year, while the potential returns can easily surpass ten times the maintenance cost. You have no reason not to invest in a website.

How We Can Help

Here is a list of ways our team can help your site construction:

1. We will design your site with the right images and features to appeal to your customers.
2. Our SEO team optimizes your content and pages to put you at the top of search results.
3. We will organize your products to help customers find what they are looking for easily.
4. Our web developers will make contact easier using contact forms and posting your info.
5. We can create a secure means of transaction on your site to make payments easier.
6. Our maintenance fees are not high, and we can also handle all your updates.

In conclusion, building a website can attract more customers, provide an easy way to show your wares, make contact easy, provide convenience all at an affordable price. Contact us today and see the possibilities of what website you can have that will take your business to the next level!

Our company knows that every business needs web development to be successful. Nowadays, people are so dependent on the internet that not establishing your web presence only weakens your business, but don’t worry because we are here to help. We will use our knowledge of IT and business to establish your business as the place to be for your field.

Here is a list of reasons why you need a website:

Customer Outreach

You will lose out on about 97% of customers without a website because these days, customers search for businesses online. A website will help you establish your brand, generate revenue, and help you get a return business because it will help customers find your business.

Your website will also be available 24 hours a day/ 365 days a year, meaning you never skip a beat. The site gives your customers convenience by letting you do business around the clock. You can improve your sales and customer relations by offering this convenience.

Make Your Case

Your website allows you to make a good first impression on your customer. The company site will show your customers all your great products, services, and offers to help make the case on why they should choose you. Creating blogs that help your customers can help establish your authority in the field. Customer testimonials can also help sway your potential customers to make a purchase. All of these features can be strategically placed on your site for maximum effect. Essentially, your website can help you persuade your customers to choose you over the competition.

Improved Communication

Your website can open a channel of communication between you and your customers. You have multiple options of communication such as FAQs page, email, and chat. FAQs can answer common questions for customers anytime. Emails can be used to inquire about more specific services, but please respond within 24 hours, or customers may lose interest. Chat support can provide specialized help for your customers in real-time.

Better communication leads to better consumer trust, which can get you more customers. Keep your answers as short as possible because customers are always in a rush.

Compete with Titans

Your website can give your business a fair shake when compared to industry titans. An optimized website can rank higher than big corporations to appear first in search results. Appearing first guarantees customers will likely buy from your business when compared to the competition. Using the right keywords, optimization, and content can help you level the playing field by dominating the internet and getting you the customers.

Affordable

Promoting your business with a website and SEO is a very affordable strategy. Gone are the days of big expensive ads where you have to spend millions to get it off the ground. Nowadays, websites and SEO are more affordable and effective than old ads because they reach more people. Using ads can also be detrimental to your business because people find them intrusive. Websites and SEO will give you an affordable way to reach out to billions of people without annoying them.

Technological advances have shifted marketing from traditional to digital. This is a very good thing because digital marketing evens the odds between small businesses VS major corporations. Digital marketing is all about quality, and spending more doesn’t guarantee success.

Here are the ways digital marketing can help your business.

Affordable

Digital marketing costs significantly less than traditional marketing. Traditional marketing such as billboards, posters, and TV ads can cost millions of dollars. A website for digital marketing costs a few thousand, while social media marketing and email marketing can be free or cost next to nothing. Digital marketing can be more effective than traditional marketing for a fraction of the cost.

Our team can make you an eye-catching website that brings out your business’s personality. You can also get tailor-made content from us to further boost your website’s appeal to your customers. Our team also offers social media posts to ensure your customers don’t forget you. Finally, we also offer many digital marketing packages to suit any budget.

Don’t be shy and get your quotation now!

Easy Tracking

Digital marketing strategies are very easy to keep track of. Digital marketing campaigns have software that allows you to track your email marketing stats. You can find out how many of your emails led to conversions or how many were read. Google Analytics can also be used to measure how well your website and blogs are doing. Digital marketing allows you to view results quickly when compared to waiting weeks or months for traditional marketing.

Our team sends monthly reports about your business analytics to give you advice on how to improve. Together we can find the best marketing strategy for your business to attract and retain your customers.

Flexible 

The data gathered from your ad’s performance will tell us how your business ought to proceed. Better ads receive more investment, while other ads can be adjusted or stopped. When compared to traditional marketing and its mountains of paperwork and agreements, digital marketing is more convenient and allows changes to be made in a blink of an eye.

We will watch over your analytics to find out which of your ads are performing well and which are falling behind expectations. Our team will boost the ads that work, and those that need improvement will be analyzed to see what will work. We know that constant changes in the algorithm will require us to make changes to your strategy. The best thing about digital marketing is that we can change your marketing strategy in a blink of an eye to ensure you never fall behind.

Brand Development

Your website will build your reputation and brand. A well-developed site that includes quality articles that helps your audience improve their lives can give you authority. Blogs, articles, social media posts can all be a part of your website to engage your audience.

We will write relevant blogs, helpful site content, and catchy social media posts to help you gain and retain your customers. The content we make can correct misconceptions, answer questions, and generate sales to help improve your bottom line.