Goodbye at Home Success Story
Situation
Goodbye at Home is a compassionate business dedicated to providing pet hospice, euthanasia, and cremation services. The owner entrusted our team with creating a brand identity and developing a website that would effectively promote her services while offering a comforting and supportive experience for pet owners navigating difficult decisions.
Challenges
- Brand Identity: The business needed a logo and visual elements that felt warm, professional, and reassuring. The design had to stand out while respecting the sensitive nature of the service.
- Website Experience: The website had to be simple, intuitive, and easy to navigate, especially for pet owners looking for urgent help.
- Emotional Tone: The messaging needed to be clear and informative without feeling clinical or impersonal. It had to create a sense of trust and understanding.
Solution
We created a logo and custom graphics to establish a recognizable, heartfelt identity. Next, we chose a soft, calming color palette and elegant typography that reflected the business’s caring approach. Finally, we designed a clean, user-friendly website that works smoothly on both desktop and mobile. We carefully selected colors, images, and fonts to create a warm and welcoming feel.
Outcome
The new brand identity and website created a strong emotional connection with pet owners, making it easier for them to find support during a difficult time. The site’s simple layout and comforting design helped visitors navigate services quickly, leading to more engagement and positive feedback from clients who appreciated the warm and user-friendly experience.
Project Details
WHITE
DARK GRAY
DARK BROWN
BROWN
LIGHT BROWN
Aa
Avenir Regular 32pt
Avenir Regular 24pt
Avenir Regular 16pt
Avenir Regular 14pt
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Cras ultricies ligula sed magna dictum porta. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Sed lectus nibh.
See how we dealt throughout our client’s distinct concerns and implemented our methods to ensure their online presence and influence grew every day.
