The challenge the team faced was creating a modern layout that was user friendly. The site also needed to be content friendly to accommodate existing and future content. Web crawlers also needed to be installed to help the site rank up.

The new website was designed with modern themes that the client can easily modify. Better content was also created to make the site easier to read to better rank up Google’s algorithm.

The new site’s modern architecture made implementing the website’s content difficult. Using tabs for the content was how the old site presented its content. The new site needed to layout content based on the SEO team’s specifications. The case studies and other content were in PDF format. Programmers needed to redirect visitors to the PDF files, but they needed to make sure that the site’s speed, SEO, and visitor experience would not be compromised.

Additional content was added in the site rebuild for SEO purposes to help the site rank higher in Google. The higher rank will ensure that visitors will find the company at the top of the search results. The rebuilt site has the content laid out in a user-friendly manner to help them find what they need immediately. 

We needed to create a new layout for the site, but the client wanted us to copy the existing design. The client’s request was a challenge for us because the theme had limitations and made creating the menu more difficult. 

It took time, but we successfully created their menu section. We made it look similar to the old design the client requested. Our client’s information has been organized and laid out in a clean way using proper design principles. We used the proper design principles and made all the pages of the site easy to navigate. All the different pages were functioning properly on our newly designed site. Receiving contact information, scheduling an appointment, finding the client’s products and services, and using the menu section has been made easier by our development team.  

We removed old and unnecessary plugins. The website we built had the proper architecture to ensure quick loading times. SEO practices were also implemented to help it rank up in Google. The higher rank gives our client more visibility online. We would also create some new original content to keep people visiting the site and to rank up the site using keywords. 

The lack of a website was the first thing the team needed to remedy. The team must design a website based on the various reference sites Dr. Kelley gave them. The website needs to be simple with a modern design that helps inform patients of Dr. Kelley’s products and services.

Newly published sites also need proper indexing to help them rank up in Google’s search results. A higher ranking will increase the chances of the site being found by new patients.

A new website was constructed from the ground up using the various reference sites. The team managed to design a modern website that facilitates the dissemination of information for Doctor Kelley’s patients. The new design helps patients navigate through the site easily to find what they need at a glance. 

The site was tested for Google to get a comprehensive report. The team acted based on the report and created content for the site that would help it rank higher in Google’s search algorithm.

The project only had a logo at the start, which is not enough to get patients in the door. A promotion strategy needed to be implemented to help address this issue. The first thing that needed to be made was a fully functional website. SEO optimization is then needed to enable potential patients to find Southwest Med.

Written content must also be added to the website to deploy the SEO strategy. The website’s overall structure must also complement the company’s image and the corresponding content made for SEO purposes. 

The web development team needed to construct an optimized website to reach out to potential patients, and to deploy the SEO strategy. A web template that would fit Southwest Med needed to be designed. The color yellow, white, and grey was chosen to create an eye-catching yet professional looking website.

Intuitive navigation was also created to help patients find what they needed at a glance. The content was created to naturally introduce the SEO strategies and help the website rank higher in Google’s algorithm. All the blogs contained calls to action and share buttons for social media to help patients spread the word on social media. Southwest Med laid out all their contact information on the contact us page of the site to help patients reach them.